Do I Have to Upload Videos Every Day
- Video, Video Marketing Tips
Why Bulk Uploading is a Bad Video Marketing Strategy
iv–v minutes to read
In my six years as a digital marketer, I've worked with more legal clients than I can fifty-fifty think. So many have come to me request why their YouTube channel isn't providing them with whatsoever leads. Having a successful YouTube channel takes a lot of work, and a lot of factors go into creating one. But I want to touch on one specific mistake I've seen time and time again: majority uploads.
It's not exactly a secret that video marketing tin bring great returns to your firm. Many video product companies take capitalized on this fact to sell videos to lawyers. In some cases they volition leave their client with dozens of videos, but no guidance on how to use them effectively. If yous're like well-nigh of the lawyers I've met, you don't take time to deal with strategizing the release of so much content. So they make the error of dumping all of their videos upwardly onto their YouTube aqueduct and their websiteat the same fourth dimension.
And then right now I'd similar to take a moment to talk about why this can injure your videos' effectiveness, and give you lot some solutions that won't eat upwardly all your time.
Consistency
Your audience and the search engines want the aforementioned thing from your website: content. Just more than that, they wantnew content. They want to run across a site that is an ongoing source of new data. And so allow's say you have l videos that answer questions that are ofttimes asked by the people y'all are trying to attract. It'south very tempting to upload all of them at once to start alluring those viewers as soon as possible, right? Resist that temptation. Google rewards channels and websites that are consequent with their content schedule. But in the case of YouTube, a channel that uploads one video every calendar week for fifty weeks is going to receive more favorable rankings than a channel that uploads fifty videos in i day.
That said, you can certainly upload multiple videos in a week,every bit long as you can go on with that schedule. If you want to upload iii videos every week, commit to it. Besides, in that location will exist some cases where uploading multiple videos at the same fourth dimension makes sense, like if they are all linked together via annotations as a part of a serial. Simply generally speaking, spread it out.
Subscriber Burn down
Every YouTube user'southward homepage is a feed of recent videos from channels they subscribe to. They are put in order of the channels they watch almost frequently. If a user skips over besides many new videos from the same aqueduct, that channel will begin to fall downwards the feed, and eventually disappear.
Then let's say you have a channel that releases ane video every day. Yous have a subscriber that likes your content and watches every video. Your aqueduct appears at the top of their feed. You determine if your subscribers like one video every day, surely they'll honey 2! That aforementioned subscriber just doesn't have the fourth dimension to keep up with two videos every 24-hour interval. And then they start missing your videos. YouTube volition take note of that, and your channel volition kickoff to lose its placement at the top.
This is what'due south known assubscriber burn.
Overwhelming even your biggest fans with too much content at once can crusade your traffic to drop dramatically. You are tasked with finding the sweet spot where your subscribers volition check out equally much of your new content as possible. This number varies widely for different industries. Large entertainment channels like Rooster Teeth upload multiple videos every solar day and maintain a stiff audience. For professional industries, I recommend one time or twice a week. I take constitute great success with three times a week. Just consider your audience and the blazon of content you are creating, and decide for yourself what is reasonable.
How to Schedule Your Content
And then at present the question becomes, "How do I continue all of this in heed without letting it take over my entire life?" Allow'south continue with the example of a visitor that has fifty frequently asked question videos. The most convenient and efficient way to handle them would be to upload all of them to your channel and your website at once. Well…y'all tin can! I know I just said not to, but hear me out.
Both YouTube and most content direction systems take a scheduling feature. On YouTube, when you lot become to upload a video, simply select the Schedule option from the drop downward. You can schedule all 50 videos right so and there. Optimize their titles, tags, and descriptions, and then tell YouTube what mean solar day and what hr or half 60 minutes yous want that video to release to the public.
You lot can do the aforementioned for web log posts or pages on your site. Embed your video, write your accompanying content, and schedule a time for WordPress or whatsoever CMS you are using to release the postal service or folio. You could do an entire yr'southward worth of blogging and YouTube in a 24-hour interval if you are really aggressive.
But remember:be consistent and don't burn out your audience!
Source: https://crisp.co/bulk-uploading-bad-video-marketing-strategy/
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